Live From Inside The Nike Human Race 10k! | Digital Buzz Blog

Speaking about Transmedia Storytelling – This is a great example! The same story being told across different mediums and in different formats. Very exciting stuff indeed. See below for more.

Nike+ Human Race 10K LIVE from the INSIDE from BBDO argentina on Vimeo.

The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. But this year, BBDO Argentina decided to do something a little different, they’ve covered it live from inside the actual race with a mashup of voice + twitter and google maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.

They did this using an iPhone strapped to their arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published on the dedicated website, in their Twitter accounts, and banners on sports vertical portals and even news sites.

All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets. A very very cool way to cover the Nike Human Race 10k leg in Argentina. Congratulations to all involved and thanks to Fernando Barbella for sharing!

via Live From Inside The Nike Human Race 10k! | Digital Buzz Blog.

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